After a three-year hiatus, FIBO Cologne 2022 welcomed 51,270 visitors from 109 countries from April 7-10. The attendance numbers are a strong baseline from which to rebuild as the fitness industry comes out of the pandemic. It shows that the fitness industry has remained active even in difficult times and that the enthusiasm and demand for fitness and wellness is greater than ever.
Matrix Fitness returned to live and in-person events with an entirely new experience in our 800 square meter booth. Those who visited the Matrix booth in Hall 6 were able to experience Sprint 8 (featuring Sprint 8 GX demos), our latest cardio, Connected Solutions (including the updated Community 360 and Engage 360 products), and our impressive strength offering (highlighting Go Series and the new Vibration Reduction System).
Our presence at FIBO shows our continued support for the industry, and feedback from our international Matrix teams was quite positive. Despite lower numbers, the quality conversations with key customers were higher than ever! As usual, the Matrix Germany team put together an outstanding event!